When Shir was diagnosed with neuroblastoma, our world came crashing down. He was only two years old. His journey ended far too soon, and in that moment I knew my grief would become my mission.

Today’s research won’t help my family. But it might help yours.
This truth drives me every single day. My son, Shir – whose name means song in Hebrew – was just 2 years old when we lost him to neuroblastoma, a devastating childhood cancer that too few people even know exists. It stole everything: our peace, our hope, our time.
I can’t change what happened to Shir, but I can fight to make sure other children — children whose parents are still holding onto hope — get the chance my son never had.
Earlier this month, on December 5, that mission reached a milestone I never could have imagined. For the first time, the world came together for International Neuroblastoma Awareness Day. In just one day, our voices reached over 700,000 people, proving the power of collective action.
But awareness is only the first step. It opens doors and starts conversations, but it’s not enough. Now, it’s time to turn that momentum into action.
When Shir died, I made a promise: His song would not end. That promise lives on in this campaign.